Case Study - Zac’s Great Food
Setting The Scene
Zac's Great Food, renowned for its extensive menu, recently relocated and needed to make its mark in a new neighborhood. Zac, the owner, had previously garnered a dedicated following in Thornleigh but faced hurdles in Bella Vista due to a lack of online visibility and strategies to draw in new clientele. Amidst the challenges of the COVID-19 lockdowns, managing social media and crafting content was a daunting task he couldn't tackle alone, highlighting his need for expert advice and assistance in this critical transition.
Results
By engaging the services of Extra Moments Marketing, Zac’s Great Food has transformed into a celebrated brand throughout Sydney, securing spots in premier Australian publications and making an appearance on SBS’s cooking show with Master Chef Adam Liaw. With reservations at capacity most nights, the restaurant has cultivated a passionate following in Bella Vista and achieved an impressive 1000% organic growth in social media followers.
Strategies Employed;
✅ Social Media Mastery (Meta): Curated and managed compelling content for Instagram, Facebook, and TikTok profiles.
✅ Meta Optimised Paid Ads: Designed and Implemented paid advertising campaigns on Instagram and Facebook.
✅ Website and SEO Enhancement: Improved the restaurant's website with engaging content, videos, menus and SEO best practices.
✅ Google Review Boost: Implemented Google Review stands in store to boost real time customer feedback on Zac’s Great Food Google profile.
✅ Local Collaboration: Partnered with local enterprises, influencers, and engaged in community events and charities.
✅ Menu Revitalization: Aligned the menu with customer best practices to optimize selections and profits.
✅ Branding and Signage: Developed and placed signage that resonated with the restaurant’s ambiance and branding.
✅ Visibility Boost: Leveraged bus advertising for broader brand exposure.
✅ Innovative Campaigns: Executed successful holiday, cultural, and community-focused campaigns.
✅ Loyalty Programs: Rolled out loyalty initiatives to enhance customer retention.
Conclusion:
The strategic application of digital and community-focused marketing efforts successfully anchored Zac’s Great Food in its new location, transforming it into a beacon of culinary excellence and marketing innovation.
Zac’s Great Food New Branded Menu and Design
Featured on Urbanlist (Australia’s Number 1 Media Brand)
Social Media, Before - After
Cooking with Adam Liaw (Master Chef Australia Winner) on SBS
Bus Advertising in Local Area
Google Review Stand Roll Out to increase customer feedback